Baked in the 305: How Cookies Miami Is Redefining Cannabis Culture
For decades, cannabis has existed in the shadows; stigmatized, misunderstood, and often frowned upon. But in the heart of Miami, Cookies is flipping the narrative and redefining what the cannabis industry can represent. It’s not just a dispensary; it’s a cultural movement that bridges music, fashion, and wellness, while empowering individuals and communities to embrace a new kind of freedom.
Much like how streetwear redefined fashion through authenticity and storytelling, Cookies is pioneering a new wave of cannabis culture, one that’s creative, inclusive, and unapologetically human. Despite ongoing challenges with shadow banning and censorship on social media, the brand continues to push forward with integrity, proving that purpose can’t be silenced. At its core, Cookies is built on transparency and care, prioritizing ethically sourced products made for the genuine benefit of the patient, not just the profit.
We stopped by Cookies Miami for our latest Culture Coverage feature and spoke with one of their team members about the brand’s journey, the people behind the mission, and how this space is leading the charge in destigmatizing the industry.
Breaking the Stigma: From Taboo to Transformation
“I’ve never seen an industry like this. It’s something that’s always been frowned upon. Thankfully, it helps people out.”
That statement captures what so many feel when they walk through the doors of Cookies Miami. What was once a taboo topic has become a source of empowerment and healing. For many, the cannabis journey is deeply personal — one of self-discovery, relief, and community.
“It’s amazing to see — from not having anything at all to myself getting a medical card and then working for the industry itself. It’s been great. I love the corporation, I love the people. It’s been a good time.”
This transformation represents more than just legalization — it symbolizes acceptance and growth. Cookies provides not only a product, but a sense of belonging for those who once felt excluded from the conversation.
A Cultural Brand Built by a Creator
Founded by Berner, a rap artist turned entrepreneur, Cookies was born out of authenticity. His story began with music and evolved into a lifestyle brand that blends art, clothing, and cannabis into one cohesive culture. Berner’s creative vision positioned Cookies as more than a brand — it became a statement of identity.
“Berner was an artist — a rap artist — so he already had a good standing with people that liked him. Then came the branding, the clothing, and I believe the marijuana after. We’re helping it grow, at least in the medical aspect too.”
Cookies Miami represents this progression — a bridge between the streets and the mainstream, where creativity meets compassion. Every element of the store experience, from the design to the energy, reflects the brand’s mission to normalize cannabis and celebrate those who built it.
More Than a Dispensary: A Movement for Wellness and Community
Cookies isn’t just about cannabis; it’s about changing perceptions and building a future where wellness and culture coexist. The team’s passion for helping others, educating the community, and standing behind the brand’s roots is what sets it apart.
Inside Cookies Miami, visitors feel a sense of pride — not just in the product, but in the progress it represents. It’s a space that unites people from all walks of life, grounded in the belief that healing, creativity, and freedom go hand in hand.
The Future of Cannabis Culture
From humble beginnings to an internationally recognized lifestyle brand, Cookies continues to shape the evolution of cannabis and culture alike. By staying rooted in authenticity and purpose, it’s helping to transform an industry that was once misunderstood into one that stands for empowerment, innovation, and connection.
In a city as vibrant as Miami, Cookies has found the perfect home — a place where culture thrives, creativity flows, and new beginnings are always around the corner.
📍 Address: 8303 Bird Rd., Miami, FL 33155
🌐 Website: https://cookiesflorida.co/
📲 Follow Them on Instagram: @cookiessf